In the past, businesses that used custom etchings for marketing and promoting had to create their own artwork. These days, it’s easier than ever to find a company that can produce the perfect image for your business. Here are steps you can take to ensure you find the right company for your needs.
WHY YOU SHOULD USE CUSTOM ETCHINGS
The benefits of using custom etchings are numerous. For one, they’re a great way to get your business noticed.
Custom etchings also help businesses establish an authoritative online presence. In fact, 89 percent of marketers say methods like search engine optimization (SEO) are successful. Additionally, methods like pay-per-click advertising increase brand awareness by as much as 80 percent.
Custom etchings also make it easy for customers to recognize your company in a crowded marketplace. If you use imagery that is unique and interesting, then you might be able to capture attention and interest in your business with just one image. These images can be used on web pages or flyers that people can find easily.
Finally, these images help businesses attract new customers by letting them know what makes your company different from others in their industry or category. If a potential customer meets you in person and sees your image, they might have a better idea about the quality services that come with working with you than if they only saw text descriptions on your website or print advertisements.
WHERE TO FIND A COMPANY FOR YOUR BUSINESS
Turn to Google. Type in the phrase “custom etchings” or “custom etching company” and see what comes up. If you can’t find any companies, you might want to try Facebook groups or Yelp. There are usually companies that advertise their services on those sites.
COMPANY SELECTION CRITERIA
There are a number of things to consider when choosing an etching company. You can start by taking a look at the company’s profile. How long has their business been in operation? What type of quality do they provide? What are their customer ratings? Then, take a look at what types of materials they use. Some companies have specialized in engraving on metal, while others specialize in etchings on glass or stone. Make sure you understand what type of image your company is looking for and check the company’s portfolio to see which images they’ve created that might be a good fit for your business needs.
Additionally, you want to find a company that will help you reach your marketing goals with their services. If you’re using etchings as part of an advertisement campaign, make sure the company will be able to provide all the tools necessary to get the campaign designed and running smoothly- something that’s easier said than done when it comes to custom artwork! The last thing you want is for your ad campaign not to be up and running as scheduled because your artist doesn’t know how to use Photoshop or Illustrator.
COMPANY EVALUATION CHECKLIST
You should first do a company evaluation checklist. This will help you figure out what type of artwork or custom etchings are needed for your business. You can also use the checklist to assess how your business is represented on social media, blogs, and websites.
In order to get specific information about the company you’re considering, you should ask these questions:
- How long have they been in business?
- What kind of experience do they have?
- Are they registered with an industry association?
- Do they have a portfolio of past projects?
- Who are their customers (past and present) and how many are they?
This article provides a helpful list of questions you should ask when looking for a company to produce custom etchings for your business.