Public relations aim to ensure that a company’s public image is visible. It makes the public positively aware of a company/ business or an individual and what products or services they offer. The information that a company put out to the public should be favorable. Promotion, on the other hand, is about generating and sustaining demand for products and services of a company.
Positive publicity enhances and maintains a brand’s reputation. Public relations is not a reserve of the big names; to remain competitive all companies regardless of size should maintain cordial relationships with all the industry players. Communication should be managed efficiently to ensure that the public’s opinion about is you is positive. If your reputation is waning, the PR department needs to take steps to influence the public’s view to be more positive. An ill reputation leads to a reduction of customers, decline in sales and a loss of goodwill from the public. Public relations is no longer a one-way affair. It not only involves communication to the public but all listening to what is being said about you.
Artists and other players of the music industry rely on public relations and promotions to ensure they stay in the limelight and the public hold a favorable perception of them. Newspapers, television, social media and radio are some of the tools that can be used to inform and convince the public efficiently. Prominent artists or bands need public relations to handle the constant barrage of questions or rumors from fans and journalists which if unattended to, could damage their reputation.
Aggressive traditional and social media campaign must also be conducted to ensure that the public knows about your latest collaboration, album, single and scheduled concerts. PR Promotion ensures that you have a positive public image and that potential customers know about your products and services.